Arnott's Christmas

Leaving a biscuit or two out for Santa is a common ritual for Australians. But luckily enough, no brand in the market had tried to own it. Leaving the door wide open for Arnott's to carve out their role in this magical moment.

The Arnott's Christmas campaign positions the much loved Arnott's Scotch Finger as 'Santa's Biscuits' and the perfect way to reward Santa after enduring his busiest night of the year.

It tells a unique Christmas story and puts a modern twist on the tradition of leaving a biscuit out for Santa, encouraging Australian children to take part in the ritual themselves.