Arnott's Biscuits

Arnott's launched their new brand position - There is no substitute - to coincide with the launch of their new product offering, Arnott's Multi-buy packs.

This multi-faceted launch involved creating a product-based film, an animated King Parrot end frame, and a distinct music track that felt nostalgically Australian (like Arnott's itself).

For the music track we enlisted two Australian musicians, Dan Sultan and Isabella Manfredi, to re-record Cold Chisel's classic song, Forever Now.